Is Network Marketing A Good Business Model?

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Network marketing or MLM is one of the most powerful business models available without a major investment. If you look at franchises you will see that, not only to you have to have a very large financial investment, you also have to have a major time investment. Network marketing can be started on a small budget and part time.

In his book Rich Dad Poor Dad, Robert Kiyosaki writes:

“When I speak to adults who want to earn more money, I always recommend the same thing. I suggest taking a long view of their life. Instead of simply working for the money and security, which I admit are important, I suggest they take a second job that will teach them a second skill.

Often I recommend joining a network marketing company, also called multilevel marketing, if they want to learn sales skills. Some of these companies have excellent training programs that help people get over their fear of failure and rejection, which are the main reasons people are unsuccessful.”

If you have tried offline network marketing and therefore shy away from network marketing take a good look before you reject it.

Online network marketing is quite different from the traditional offline network marketing. You will not have to harass your family or friends, make cold calls, run newspaper ads, etc. With all the lead generation methods available online today you can build your business on auto-pilot. You may not have to call prospects at all, and if you do you will only call those who have already expressed interest in what you have to offer.

In this article we will look at five things to consider when starting an online Network Marketing business.

Join an upline with a good training system: While the company is important, a good upline is more important than the company. A good upline offers you excellent support and training. It will not only teach you how to build your business, it will also teach you how to train your downline.

You must invest in advertising: No one will buy your products or join your business if thy don’t know you exist. There are two types of online advertising, free and paid. If you don’t have much money to invest then you will have to invest time and effort. I suggest you get Mike Dillard’s book “Building on a Budget.” If you have some money to invest in advertising I suggest you get some training such as Mike Dillard’s “PPC Domination course”. Even if you use paid advertising you should use free advertising methods such as article marketing, forum marketing, social networking etc.

It will take real work: Network marketing is not a get-rich-quick scheme. It is possible to make money quickly in this business but it is a business and requires work. You must invest in training to learn the principles and skills needed. The major reason most people fail is that they don’t treat Network Marketing as a business.

Network Marketing has some real advantages: The first is that your income grows exponentially and has the potential to literally explode. Secondly most of the problems like customer support, shipping, warehousing, billing, etc. are taken care of by the “company.” Thirdly it builds residual income. This means you do something once and get paid over and over again.

Network Marketing also has disadvantages: You must be prepared to wait for you income. Most companies compensation plans are not designed to pay much in the beginning. They pay those who build an organization of distributors or associates. It takes time to build this. There is only one company I know of that makes it easy to make a livable income from the beginning. The low beginning income is the reason most people quit before they make a livable income.

Conclusion:

If you are looking for a home based business that will allow you to start small and grow it into a good livable income and if you are willing to put in the effort to succeed then Multi-Level Marketing is a good choice. Find a good company, start learning how to build your organization online, and get started.

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