Farmer Vs Hunter: Attraction Marketing Vs Old School MLM

In society, both farmers and hunters are necessary. Farmers grow things, they cultivate, they bring things to life and then they allow others to benefit from their hard work. Hunters, on the other hand, go out and chase after things until they can catch them and bring them home. Both put energy into their work. And both are able to provide a service to their families and society.

Multi-level marketing is something like this. There are a couple ways to get leads, and grow a downline. One is the “old school” method, which is a lot like how the hunter operates. If you’re an old school marketer, you’re hunting down every possible prospect – your family and friends, the people you work with, your neighbors, people from your church or temple, the parents of your children’s friends – the list could go on and on…

The people you hunt are often like the animals that the hunter hunts. They don’t want you to catch them! Old school marketers often find that people don’t want to talk to them any more for fear they will be pressured to listen to yet another pitch about your the hunter’s opportunity. Is this any way to run a business or get people to join you? Even if you have a great opportunity to share, you might never get the chance to tell anyone about it because everyone is avoiding you like the plague!

There is another way to conduct your marketing efforts, though. It’s called attraction marketing and it’s much more like farming. It’s much less aggressive than hunting, at least for the people you’re working to attract, so your prospects are not likely to run from you – in fact, they’re much more likely to run to you!

With attraction marketing (farming), you work to make conditions right for your business to grow and for relationships with prospects and business associates to sprout. Attraction marketing makes it easy for you to naturally share your products and opportunity with them because by the time people get to you, they’re already interested. The seeds are already planted – you only need to give them some care, water and sunlight and watch them grow.

I guess you can probably see where this is all leading. Truly, it’s much easier to conduct business using attraction marketing than old school marketing. Aggression is old hat, and it doesn’t work – it only makes you unpopular.

On the other hand, you can be aggressive with building your business behind the scenes, but not when it comes to gaining leads and prospects. For that, you want to make yourself attractive as a brand, and your products and your opportunity as attractive as possible so that people want to talk to you about your business and so that they come to you willingly, not by being dragged kicking and screaming.

So if you’ve ever wondered if there’s a better way to get prospects on your side, now you know.

Farm them, don’t hunt them!

Nurture your business relationships; don’t beat them over the head!

Grow it, don’t kill it!

Practice Attraction Marketing, not old school MLM.

Popularity: 6% [?]

What is ‘Attraction Marketing’?

Attraction Marketing is a pretty common term in the world of internet network marketing. Mike Dillard developed it for internet marketing in his Magnetic Sponsoring program. It has gotten a lot of press since its introduction to marketers everywhere. Let’s take a look at what this program is about, what it does and why it’s different.

Magnetic Sponsoring is a solution to the problem of recruiting. It is a system that teaches how to build your network marketing business online. It teaches how to find targeted leads to those who are looking for how to build an MLM business.

Magnetic Sponsoring teaches you to develop your reputation as a trusted expert in your field. This means that instead of having to chase people for the sake of telling them about your opportunity and risking irritating and alienating them, you become attractive to them as a business associate. People come to you. This solves the common problem of prospecting. You become a farmer instead of a hunter.

Think about this for a moment. One of the biggest pains for most network marketers is chasing down prospects. And cold-calling? Forget about it! The number of people on the whole planet who actually enjoy cold-calling is… well, almost non-existent! Most of us can’t stand it. So why do it?!

The basic premise of Magnetic Sponsoring is this:

You learn about attraction marketing, including how to effectively create an online presence that leads prospects and customers to you – you don’t have to do any chasing.
You learn about the funded proposal system. Funded proposals let you earn money from the beginning. This helps you sustain growth in your business from the first moment and helps you keep the momentum going during critical growing stages.
You learn how to use all the tools (there are a lot of them!) the Internet offers for creating your business and building your system.
You learn how to continue to grow your downline and business with advanced techniques.

All these things are important. But my favorites to talk about are attraction marketing and funded proposals.

Attraction marketing is such a great concept, and it works. This is not some sort of mumbo-jumbo either, it’s a specific system that can be learned and put into action for getting people to notice you and your products and opportunity. Once you have that set up people will be asking you if they can join your business!

It’s so much better doing business this way because the people who come to you are primed and ready to get started!

The other thing that I really love is the idea of funded proposals. A funded proposal is this: You offer a great quality, but fairly inexpensive product to your target market. When a customer buys this product, a couple good things happen. First you’ve gained a pre-qualified prospect – they’ve shown a genuine interest in what you’re offering and will likely also be interested in your products and opportunity. Second, you’ve made a bit of money to help pay for advertising and continuing to grow your business. For these reasons, funded proposals are very, very effective!

Add in some killer knowledge about how to use the Internet and all it’s tools to your advantage, and how to keep growing your business, and you’ve got a winner of a system. That’s why Magnetic Sponsoring is different! And that’s why you should apply it to your business!

Click here to get attraction marketing training.

Popularity: 10% [?]