Magnetic Sponsoring is a common term in the world of online network marketing. It is a network marketing system that was developed by Mike Dillard. My research has shown that most of the online business coaches use Magnetic Sponsoring as the basis of their systems. Let’s take a look at what this program is about, what it does and why it’s different.

Magnetic Sponsoring is a solution to the problem of MLM recruiting. The system teaches you how to use multi-level marketing to create the type of life you desire. It teaches you to find and recruit the right kind of people into your business.

In Magnetic Sponsoring you learn to be a farmer instead of a hunter. It teaches you to develop your reputation as a trusted expert in your field. Instead of to chasing people down to tell them about your opportunity at the risk irritating and alienating them, you become attractive to them as a business associate. People come to you. This solves the common problem of prospecting.

One of the biggest problems for network marketers is finding prospects. Cornering your friends and trying to coerce them into your business not only causes relationship problems, it gives network marketing a bad name. Most of us hate the idea of cold-calling. Magnetic Sponsoring teaches the principles necessary to successfully build a network marketing business without the normal pain. It doesn’t mean you won’t have to work hard, but your hard work will be much more productive than using traditional methods.

The basic premise of Magnetic Sponsoring is this:

• You learn about attraction marketing, including how to effectively create an online presence that leads prospects and customers to you – you don’t have to do any chasing.
• You learn about the funded proposal system. Funded proposals let you earn money from the beginning. This helps you sustain growth in your business from the first moment and helps you keep the momentum going during critical growing stages.
• You learn how to use all the tools (there are a lot of them!) the Internet offers for creating your business and building your system.
• You learn how to continue to grow your downline and business with advanced techniques.

As important as these things are, my favorite part of the system is the funded proposals. By this I mean the techniques used to make your advertising pay for itself.

Attraction marketing just makes sense. Do you see stores like Wal-Mart sending out high-pressure sales people? No, they just let us know that they have the solution to our problem; the problem of the high cost of things we want and need. It is a great concept that works. Magnetic Sponsoring is not some sort of mumbo-jumbo either. It’s a specific system that can be learned and put into action. It will attract people to you, your products, and opportunity. Once you have it set up people will be asking you if they can join your business!

It is a much better way of doing business. The prospects who come to you are primed and ready to get started!

I mentioned the idea of funded proposals earlier. A funded proposal is this: You offer a great quality, but fairly inexpensive product to your target market. When a customer buys this product, a couple good things happen. First you’ve gained a pre-qualified prospect – they’ve shown a genuine interest in what you’re offering and will likely also be interested in your products and opportunity. Second, you’ve made a bit of money to help pay for advertising and continuing to grow your business. For these reasons, funded proposals are very, very effective!

If you add in some good and useful knowledge about how to use the Internet and all it’s tools to your advantage, and how to keep growing your business, and you’ve got a winner of a system. That’s why Magnetic Sponsoring is different! And that’s why you should apply it to your business!

Click here to get the system!

If you have been searching the internet for training on building your business online you have undoubtedly been bewildered with the options and the prices. In this article I would like to take a look into this and see what the best options are.

First of all, I have no intention of running down any of the multitudes of trainers (coaches) found on line. Nor do I have any intention of saying that the prices are unreasonable for the training given. If you have the money to purchase a $5,000.00 or more coaching program and do your due diligence to make sure the training will accomplish what is promised my all means do so. It will certainly reduce your learning time.

On the other hand, if you are like most of us and your budget is tight I would think twice about spending more money than is necessary. The purpose for this blog is to get the information out to those who are willing to work so they don’t have to pay these high prices.

I do suggest that you pay for some training because the option is to spend a lot of time learning in for yourself. This will take a lot of time and may well discourage you and cause you to stop before you get the success you should expect from an online business.

I have spent the last four months researching this issue. There is one name that keeps coming up over and over. That is Mike Dillard. Almost all of the coaching programs I have looked at use his material. I highly recommend two of his works if you are on a budget. The first, and most important, is Magnetic Sponsoring ($39.95). This will give you the basics that you need. In addition, it gives you access to his training site. The second is Building On A Budget ($29.95). This will give you a lot of information for building your online business on a shoestring budget.

Here are some actual ads for coaching that I have examined to give you an idea of what you can spend if you want to. I have blured the names because I don’t want to defame anyone. These are all good programs.

This product sells for $497

This one is $3995

These two packages are $997 and $5000

This one is $997

The publicity for some of these says that we are foolish to purchase e-books to learn these because we will end up spending a lot of money to do so. The then have the audacity to charge thousands for their product. While it is true that the personal coaching may be worth the money, anyone of normal intelligence can take Mike’s books and figure it out just like those who are coaching. It will take a little longer and a little tweaking to master the process, but it will cost a whole lot less.

There is one other package that I would recommend if you can afford it. It has a monthly fee, but it should soon pay for itself. That is My Lead System Pro. This will give you all the tools you need to build your business and sites to drive traffic to while building your list. You will also have all of the follow-up emails to get you started.

I hope this is of help to you. I am using this to build my MLM business and if you would like to know what company I am with just send me an email (success@coovertwallace.com).

Network marketing or MLM is one of the most powerful business models available without a major investment. If you look at franchises you will see that, not only to you have to have a very large financial investment, you also have to have a major time investment. Network marketing can be started on a small budget and part time.

In his book Rich Dad Poor Dad, Robert Kiyosaki writes:

“When I speak to adults who want to earn more money, I always recommend the same thing. I suggest taking a long view of their life. Instead of simply working for the money and security, which I admit are important, I suggest they take a second job that will teach them a second skill.

Often I recommend joining a network marketing company, also called multilevel marketing, if they want to learn sales skills. Some of these companies have excellent training programs that help people get over their fear of failure and rejection, which are the main reasons people are unsuccessful.”

If you have tried offline network marketing and therefore shy away from network marketing take a good look before you reject it.

Online network marketing is quite different from the traditional offline network marketing. You will not have to harass your family or friends, make cold calls, run newspaper ads, etc. With all the lead generation methods available online today you can build your business on auto-pilot. You may not have to call prospects at all, and if you do you will only call those who have already expressed interest in what you have to offer.

In this article we will look at five things to consider when starting an online Network Marketing business.

Join an upline with a good training system: While the company is important, a good upline is more important than the company. A good upline offers you excellent support and training. It will not only teach you how to build your business, it will also teach you how to train your downline.

You must invest in advertising: No one will buy your products or join your business if thy don’t know you exist. There are two types of online advertising, free and paid. If you don’t have much money to invest then you will have to invest time and effort. I suggest you get Mike Dillard’s book “Building on a Budget.” If you have some money to invest in advertising I suggest you get some training such as Mike Dillard’s “PPC Domination course”. Even if you use paid advertising you should use free advertising methods such as article marketing, forum marketing, social networking etc.

It will take real work: Network marketing is not a get-rich-quick scheme. It is possible to make money quickly in this business but it is a business and requires work. You must invest in training to learn the principles and skills needed. The major reason most people fail is that they don’t treat Network Marketing as a business.

Network Marketing has some real advantages: The first is that your income grows exponentially and has the potential to literally explode. Secondly most of the problems like customer support, shipping, warehousing, billing, etc. are taken care of by the “company.” Thirdly it builds residual income. This means you do something once and get paid over and over again.

Network Marketing also has disadvantages: You must be prepared to wait for you income. Most companies compensation plans are not designed to pay much in the beginning. They pay those who build an organization of distributors or associates. It takes time to build this. There is only one company I know of that makes it easy to make a livable income from the beginning. The low beginning income is the reason most people quit before they make a livable income.

Conclusion:

If you are looking for a home based business that will allow you to start small and grow it into a good livable income and if you are willing to put in the effort to succeed then Multi-Level Marketing is a good choice. Find a good company, start learning how to build your organization online, and get started.

Farmer Vs Hunter: Attraction Marketing Vs Old School MLM

In society, both farmers and hunters are necessary. Farmers grow things, they cultivate, they bring things to life and then they allow others to benefit from their hard work. Hunters, on the other hand, go out and chase after things until they can catch them and bring them home. Both put energy into their work. And both are able to provide a service to their families and society.

Multi-level marketing is something like this. There are a couple ways to get leads, and grow a downline. One is the “old school” method, which is a lot like how the hunter operates. If you’re an old school marketer, you’re hunting down every possible prospect – your family and friends, the people you work with, your neighbors, people from your church or temple, the parents of your children’s friends – the list could go on and on…

The people you hunt are often like the animals that the hunter hunts. They don’t want you to catch them! Old school marketers often find that people don’t want to talk to them any more for fear they will be pressured to listen to yet another pitch about your the hunter’s opportunity. Is this any way to run a business or get people to join you? Even if you have a great opportunity to share, you might never get the chance to tell anyone about it because everyone is avoiding you like the plague!

There is another way to conduct your marketing efforts, though. It’s called attraction marketing and it’s much more like farming. It’s much less aggressive than hunting, at least for the people you’re working to attract, so your prospects are not likely to run from you – in fact, they’re much more likely to run to you!

With attraction marketing (farming), you work to make conditions right for your business to grow and for relationships with prospects and business associates to sprout. Attraction marketing makes it easy for you to naturally share your products and opportunity with them because by the time people get to you, they’re already interested. The seeds are already planted – you only need to give them some care, water and sunlight and watch them grow.

I guess you can probably see where this is all leading. Truly, it’s much easier to conduct business using attraction marketing than old school marketing. Aggression is old hat, and it doesn’t work – it only makes you unpopular.

On the other hand, you can be aggressive with building your business behind the scenes, but not when it comes to gaining leads and prospects. For that, you want to make yourself attractive as a brand, and your products and your opportunity as attractive as possible so that people want to talk to you about your business and so that they come to you willingly, not by being dragged kicking and screaming.

So if you’ve ever wondered if there’s a better way to get prospects on your side, now you know.

Farm them, don’t hunt them!

Nurture your business relationships; don’t beat them over the head!

Grow it, don’t kill it!

Practice Attraction Marketing, not old school MLM.

What is ‘Attraction Marketing’?

Attraction Marketing is a pretty common term in the world of internet network marketing. Mike Dillard developed it for internet marketing in his Magnetic Sponsoring program. It has gotten a lot of press since its introduction to marketers everywhere. Let’s take a look at what this program is about, what it does and why it’s different.

Magnetic Sponsoring is a solution to the problem of recruiting. It is a system that teaches how to build your network marketing business online. It teaches how to find targeted leads to those who are looking for how to build an MLM business.

Magnetic Sponsoring teaches you to develop your reputation as a trusted expert in your field. This means that instead of having to chase people for the sake of telling them about your opportunity and risking irritating and alienating them, you become attractive to them as a business associate. People come to you. This solves the common problem of prospecting. You become a farmer instead of a hunter.

Think about this for a moment. One of the biggest pains for most network marketers is chasing down prospects. And cold-calling? Forget about it! The number of people on the whole planet who actually enjoy cold-calling is… well, almost non-existent! Most of us can’t stand it. So why do it?!

The basic premise of Magnetic Sponsoring is this:

You learn about attraction marketing, including how to effectively create an online presence that leads prospects and customers to you – you don’t have to do any chasing.
You learn about the funded proposal system. Funded proposals let you earn money from the beginning. This helps you sustain growth in your business from the first moment and helps you keep the momentum going during critical growing stages.
You learn how to use all the tools (there are a lot of them!) the Internet offers for creating your business and building your system.
You learn how to continue to grow your downline and business with advanced techniques.

All these things are important. But my favorites to talk about are attraction marketing and funded proposals.

Attraction marketing is such a great concept, and it works. This is not some sort of mumbo-jumbo either, it’s a specific system that can be learned and put into action for getting people to notice you and your products and opportunity. Once you have that set up people will be asking you if they can join your business!

It’s so much better doing business this way because the people who come to you are primed and ready to get started!

The other thing that I really love is the idea of funded proposals. A funded proposal is this: You offer a great quality, but fairly inexpensive product to your target market. When a customer buys this product, a couple good things happen. First you’ve gained a pre-qualified prospect – they’ve shown a genuine interest in what you’re offering and will likely also be interested in your products and opportunity. Second, you’ve made a bit of money to help pay for advertising and continuing to grow your business. For these reasons, funded proposals are very, very effective!

Add in some killer knowledge about how to use the Internet and all it’s tools to your advantage, and how to keep growing your business, and you’ve got a winner of a system. That’s why Magnetic Sponsoring is different! And that’s why you should apply it to your business!

Click here to get attraction marketing training.

The simple rule of thumb is that content counts, and that content near the top of a page counts for more than content at the end. In particular, the HTML title and the first couple lines of text are the most important part of your pages. If the words and phrases that match a query happen to appear in the HTML title or first couple lines of text of one of your pages, chances are very good that that page will appear high in the list of search results.

A crawler/spider search engine can base its ranking on both static factors (a computation of the value of page independent of any particular query) and query-dependent factors.

Values

• Long pages, which are rich in meaningful text (not randomly generated letters and words).

• Pages that serve as good hubs, with lots of links to pages that that have related content (topic similarity, rather than random meaningless links, such as those generated by link exchange programs or intended to generate a false impression of “popularity”).

• The connectivity of pages, including not just how many links there are to a page but where the links come from: the number of distinct domains and the “quality” ranking of those particular sites. This is calculated for the site and also for individual pages. A site or a page is “good” if many pages at many different sites point to it, and especially if many “good” sites point to it.

• The level of the directory in which the page is found. Higher is considered more important. If a page is buried too deep, the crawler simply won’t go that far and will never find it.

These static factors are recomputed about once a week, and new good pages slowly percolate upward in the rankings. Note that there are advantages to having a simple address and sticking to it, so others can build links to it, and so you know that it’s in the index
Query-Dependent Factors

• The HTML title.

• The first lines of text.

• Query words and phrases appearing early in a page rather than late.

• Meta tags, which are treated as ordinary words in the text, but like words that appear early in the text (unless the meta tags are patently unrelated to the content on the page itself, in which case the page will be penalized)

• Words mentioned in the “anchor” text associated with hyperlinks to your pages. (E.g., if lots of good sites link to your site with anchor text “breast cancer” and the query is “breast cancer,” chances are good that you will appear high in the list of matches.)

Blanket Policy On Doorway Pages And Cloaking
Many search engines are opposed to doorway pages and cloaking. They consider doorway and cloaked pages to be spam and encourage people to use other avenues to increase the relevancy of their pages. We’ll talk about doorway pages and cloaking a bit later.
Meta Tags
Though Meta tags are indexed and considered to be regular text, Some search engines claim it doesn’t give them priority over HTML titles and other text. Though you should use meta tags in all your pages, some webmasters claim their doorway pages for some search engines rank better when they don’t use them. If you do use Meta tags, make your description tag no more than 150 characters and your keywords tag no more than 1,024 characters long.
Keywords In The URL And File Names
It’s generally believed that some search engines give some weight to keywords in filenames and URL names. If you’re creating a file, try to name it with keywords.
Keywords In The ALT Tags
Some search engines index ALT tags, so if you use images on your site, make sure to add them. ALT tags should contain more than the image’s description. They should include keywords, especially if the image is at the top of the page. ALT tags are explained later.
Page Length
There has been some debate about how long doorway pages for some search engines should be. Some webmasters say short pages rank higher, while others argue that long pages are the way to go. According to some search engines help section, it prefers long and informative pages. We’ve found that pages with 600-900 words are most likely to rank well.
Frame Support
some search engines have the ability to index frames, but it sometimes indexes and links to pages intended only as navigation. To keep this from happening to you, submit a frame-free site map containing the pages that you want indexed. You may also want to include a “robots.txt” file to prohibit some search engines from indexing certain pages.

Submitting your URL to Google

Google is primarily a fully-automatic search engine with no human-intervention involved in the search process. It utilizes robots known as ‘spiders’ to crawl the web on a regular basis for new updates and new websites to be included in the Google Index. This robot software follows hyperlinks from site to site. Google does not require that you should submit your URL to its database for inclusion in the index, as it is done anyway automatically by the ‘spiders’. However, manual submission of URL can be done by going to the Google Google Addurl. This may speed up the indexing of your site but it is no guarentee. One important thing here is that Google does not accept payment of any sort for site submission or improving page rank of your website.

Cloaking

Sometimes, a webmaster might program the server in such a way that it returns different content to Google than it returns to regular users, which is often done to misrepresent search engine rankings. This process is referred to as cloaking as it conceals the actual website and returns distorted web pages to search engines crawling the site. This can mislead users about what they’ll find when they click on a search result. Google highly disapproves of any such practice and might place a ban on the website which is found guilty of cloaking.

Google Guidelines

Here are some of the important tips and tricks that can be employed while dealing with Google.

Do’s

• A website should be easy to navigate and have a crystal clear hierarchy.
• A site map is required to help the users go around your site and in case the site map has more than 100 links, then it is advisable to break it into several pages to avoid clutter.
• Find essential and precise keywords and make sure that your website features relevant and informative content.
• The Google crawler will not recognize text hidden in the images, so when describing important names, keywords or links; stick with plain text.
• The TITLE and ALT tags should be descriptive and accurate and the website should have no broken links or incorrect HTML.
• Dynamic pages (the URL consisting of a ‘?’ character) should be kept to a minimum because not every search engine spider is able to crawl them.
• The robots.txt file on your web server should be current and should not block the Googlebot crawler. This file tells crawlers which directories can or cannot be crawled.

Don’ts

• When making a site do not cheat the people who will surf your website. Do not provide them with irrelevant content or present them with any fraudulent schemes.
• Avoid tricks or link schemes designed to increase your site’s ranking.
• Do not employ hidden texts or hidden links.
• Google frowns upon websites using cloaking technique. Hence, it is advisable to avoid that.
• Automated queries should not be sent to Google.
• Avoid stuffing pages with irrelevant words and content. Also don’t create multiple pages, sub-domains, or domains with significantly duplicate content.
• Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with hardly any original content.

Crawler/Spider Considerations

Also, consider technical factors. If a site has a slow connection, it might time-out for the crawler. Very complex pages (pages with all the bells and whistles) may time out before the crawler can harvest the text.

If you have a hierarchy of directories at your site, put the most important information high, not deep. Some search engines will presume that the higher you placed the information, the more important it is. And crawlers may not venture deeper than three or four or five directory levels.

Above all remember the obvious – full-text search engines index text. You may be tempted to use fancy and expensive design techniques that either block search engine crawlers or leave your pages with very little plain text that can be indexed. Don’t fall prey to that temptation.

The next post will look at some rules for getting better page ranking.

Page rank calculations need to be performed about 40 times by the Google Search Engine. Because the index is so large, the calculations take several days to complete. While the calculations are taking place the search results fluctuate, sometimes minute-by minute. It is because of these fluctuations that the term, Google Dance, was coined. The dance usually takes place sometime during the last third of each month.

For the rest of the month, fluctuations sometimes occur in the search results, but they should not be confused with the actual dance. They are due to Google’s fresh crawl and to what is known “Everflux”.

Google has two other searchable servers apart from www.google.com. They are www2.google.com and www3.google.com. Most of the time, the results on all 3 servers are the same, but during the dance, they are different.

For most of the dance, the rankings that can be seen on www2 and www3 are the new rankings that will transfer to www when the dance is over. Even though the calculations are done about 40 times, the final rankings can be seen from very early on. This is because, during the first few iterations, the calculated figures merge to being close to their final figures.

You can see this with the Page Rank Calculator by checking the Data box and performing some calculations. After the first few iterations, the search results on www2 and www3 may still change, but only slightly.

During the dance, the results from www2 and www3 will sometimes show on the www server, but only briefly. Also, new results on www2 and www3 can disappear for short periods. At the end of the dance, the results on www will match those on www2 and www3.

To help understand when Google is spidering there is the Google Dance Tool. It allows you to check your rankings on all three tools www, www2, and www3 and on all 9 datacenters simultaneously.

The Google Web Directory works in combination of the Google Search Technology and the Netscape Open Directory Project which makes it possible to search the Internet organized by topic. Google displays the pages in order of the rank given to it using the Page Rank Technology. It not only searches the titles and descriptions of the websites, but searches the entire content of sites within a related category, which ultimately delivers a comprehensive search to the users. Google also has a fully functional web directory which categorizes all the searches in order.

In the next post we will talk about submitting your site to the Google search engine.

Search Engine Optimization (SEO) is the art and science of optimizing a web page or a web site so that it ranks high in the search engines like Google, Yahoo, MSN, etc. This article is the first in a series of short articles that will give you the information you need to make the adjustments to your site to help improve your search rankings and benefit bring an increase in search traffic. SEO is simply the act of adjusting the content on your web pages of your website to make them easy for the search engine spiders to examine the context and index them for the subject they deal with.

A search engine spider is a software robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engines results for people to click on.

SEO is both an art and a science because, although there are rules (the science part), it also requires some more subjective imagination is more of an art than a science. It requires understanding how search engines identify pages that are relevant to a query made by a visitor.

In these articles we will be learning to design a marketing strategy based on the principles used by the search engines. Search engines offer the most cost effective way to acquire “real” and “live” business leads. SEO brings better ROI (return on investment) than other forms such as online advertisements, e-mail marketing and newsletters, affiliate and pay per click advertising, and digital campaigns and promotions.

Each search engine has formula called an algorithm that it uses to evaluate web pages and determine their relevance and value when crawling them for possible inclusion in their search engine. A crawler is another name for a software robot that browses all of these pages for the search engine.

Google has a comprehensive and highly developed technology, a straightforward interface and a wide-ranging array of search tools which enable the users to easily access a variety of information online.

Google is Nr. 1

Google is the top search engine and its users can browse the web and find information in various languages, retrieve maps, stock quotes and read news, search for a long lost friend using the phonebook listings available on Google for all of US cities and basically surf the 3 billion odd web pages. It boasts of having world’s largest archive of Usenet messages, going all the way back to 1981. Its technology can be accessed from any conventional desktop PC as well as from various wireless platforms such as WAP and i-mode phones, handheld devices and other such Internet equipped gadgets.

Page rank determines which sites come up first

Page rank is based on the popularity of the web page. When you do a Google search (or any other search engine for that matter) the algorithm will determine which site is the most popular for the given search phrase (call a keyword or keyword phrase). The web pages will be listed in the order of “popularity.”

The formula used by the search engines varies from engine to engine. In addition they are constantly changing so it is nearly impossible to know what the rules are at any given time. There are some things we can do to increase our popularity.

Content is king

The most important part of SEO is having good content. By this I mean having content that is relevant to the subject of the web page. To do so you must content that talks about the subject that is being searched for. This means that it must include the key phrases that people are searching for. To find out what people are searching for you can use tools like Word Tracker. There is both a free version and a paid version.

Back links are votes for popularity

Google calculates the importance of a page by the number of links back to it. It is not only necessary to have other sites with links back to your site, they must also be relevant sites. Google’s robots assume that if other sites relevant to the subject think your site is worthy of giving their readers a link to it that it must be relevant to the subject at hand.

How does a Google search work?

Google has a three step procedure for handling a search query:

1.When the query is submitted the web server sends the query to the index servers. An index server is exactly what its name suggests. It consists of an index much like the index of a book which displays where is the particular page containing the search term is located in the book.

2.After this, the query proceeds to the document servers. These servers actually retrieve the stored documents. Page descriptions or “snippets” are then generated to suitably describe each search result.
3.These results are then returned to the user in less than a one second! (Normally.)

Google updates their index about once a month by recalculating the Page Ranks of each of the web pages that they have crawled. The period during the update is known as the Google dance which we will look at in my next post.